Reid Rolls’ first portraits were mostly of musicians and singer-songwriter friends in Nashville and Los Angeles. His music and portrait portfolio grew and in 2010 he moved to Brooklyn continuing to hone his portrait skills. Within a couple of years he had photographed album covers and publicity images for every major record label, and even spent a year as the Staff Photographer at Atlantic Records.

Living in New York City drew Reid to the world of branding and advertising. He expanded his portfolio beyond music and portraits as he dove into shooting more commercial lifestyle work. He left Atlantic Records shortly after shooting his first advertising job and has since photographed campaigns for many well-known national and international brands, receiving commissions directly from brands' in-house creative teams, as well as their various ad agencies.


Air BnB, American Express, AT&T, Atlantic Records, Capitol Records, Cleobella, Clique Media, Curb Records, Day One Agency, Domaine Home, EMI Music, GQ, HGTV Magazine, Hollister, Interscope Records, John Varvatos, Men's Fitness, Shape Magazine, Sony Electronics, Sony Music, Traditional Home, Universal Music Group, Vice Media, Warner Music